In an ever-changing world, identity can be hard to find at times. My passion is in helping brands discover their identity and refine it. Whether their brand identity is already intact or they're just starting to find it, I strive to create stories that help refine it and help people looking for their brand, find it. I began my career as a brand strategist and digital designer. This has been an incredible asset in my creative work. Having a designer's perspective helps me think critically about some important elements such as what's the relevance of the project to the brand, whether it's geared toward the appropriate audience, does this project embody that brand's identity. Perspective is crucial in the creative field and having a wider range gives me the ability to take a step back and look at the overall importance of my creative works and critically gain insight into its relevance to brands.